WordPress is now a viable content management platform for organizations of any size, with an intuitive interface, decent metadata and taxonomy support, and a seemingly endless supply of plugins. If it’s good enough for Best Buy, Intel and GE it’s good enough for me (obviously it is because this site uses it).
As larger organizations begin to store and trust their data to WordPress, it becomes more important to integrate content strategy tools into the system to better plan, deliver and maintain the content. Here are eight free plugins to help you implement your content strategy in WordPress.
1. Editorial Calendar
The editorial calendar gives you a visual overview of upcoming scheduled content. This is particularly useful if you’re trying to organize contributions from multiple authors. Need to spread out some upcoming posts? Drag and drop them in the calendar to even out your schedule.
2. Search for Pirates
Admittedly, it’s not the best plugin name in the world, the interface has some questionable spelling and the functionality is a little clunky. Even so, it’s pretty darn useful for finding out who’s using your copy without permission.
3. Content Audit
Audit your content from within WordPress. The plugin adds fields to your WordPress editing interface so that you can categorize content (e.g. as Outdated, Review SEO) and record notes. Content can be easily filtered in the main listing screens and auditing restricted to specific WordPress user groups.
4. All in One SEO Pack
The All in One SEO Pack is one of the first plugins we add to a fresh WordPress install. Accurately control the format of your page titles, automatically create relevant metadata tags, and manually override anything SEO-related on a per-content basis. A must have.
5. Audit Trail
Not only does this plugin create an audit trail of all edits to content, enabling you to roll-back to any previous version, it also logs “who did what” in the system so that you can track user activity in your content workflow. Another must have for multi-user setups.
6. Google Analytics for WordPress
This plugin doesn’t try to replicate any part of the excellent Google Analytics interface for viewing your visitor data. Instead, it opens up many of the advanced tracking features of Google Analytics by automatically implementing them on your website, such as tracking outbound link clicks. You can also easily configure the tracking of up to five custom variables, including content category, content tags, logged in users and content publication year. Once these are tracked, you can segment them in your analytics reports for in-depth analysis. Valuable stuff, and easy to set up.
7. Scheduled Content
WordPress includes useful scheduling features, but with this plugin you can schedule part of a post. For example, you can include a warning that will be published at the top of a post when it becomes outdated on a particular date. The plugin doesn’t have a great interface, but the syntax is straightforward to learn.
8. Content Types
WordPress 3 introduced the concept of configurable content types, but these have usually required some technical development work to create. The Content Types plugin opens up the power of custom content types to all web administrators, through a graphical content type creator interface. Nicely done, and surprisingly usable.