Browsing All Posts filed under »Content Analysis«

How Big is a ‘Large’ Website? Planning the Content Audit App

August 8, 2011

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We’re a couple of weeks into the development of our content audit tool, and are grappling with a number of challenges. These come in two forms: Technical challenges, such as how to crawl a website quickly without affecting the site performance, and how to reverse-engineer the structure of a website from on-page links. Interface challenges, […]

What do you want from a content inventory and audit tool?

July 13, 2011

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Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves […]

Do Some US Cities Use Twitter Hashtags More Than Others?

March 15, 2011

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The short answer: probably not. Last week we asked, “Content Strategy: When Will it Break Out of Coastal US?“, a brief analysis of the geography of content strategy tweets, to which Clinton of Brain Traffic rightly questioned: What about the links or discussions not labeled explicitly as Content Strategy? My initial response was that explicitly […]

Web Strategy Twitter Trends: How it Works

February 28, 2011

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Over the weekend we decided to build a tool to help us keep track of what’s happening in content strategy, UX and other web strategy topics. And lo Web Strategy Twitter Trends was Frankensteined together, kind of like a TweetMeme designed specifically for our industry. This is how it works. It starts off with a […]

Content Strategy, IA, UX or SEO: What’s My Problem?

November 29, 2010

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With a growing number of ambiguous ‘solutions’ made available by web consultants, it can be difficult for a website owner – who can see that her website isn’t achieving it’s potential, but doesn’t know why – to identify the core issues and find relevant help. At Contentini we’re fans of data, evidence and an analytical […]

Hospitality and the Web: Six Reminders from Attending a Bad Event

October 7, 2010

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Last year I attended an event at an independent art gallery in London’s Hoxton area. In my previous life in Canada, I had been very involved in and committed to the arts community; it had been such a vital part of my identity and I was keen to rediscover and reconnect with that part of […]