Browsing All Posts filed under »Content Strategy«

How Big is a ‘Large’ Website? Planning the Content Audit App

August 8, 2011

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We’re a couple of weeks into the development of our content audit tool, and are grappling with a number of challenges. These come in two forms: Technical challenges, such as how to crawl a website quickly without affecting the site performance, and how to reverse-engineer the structure of a website from on-page links. Interface challenges, […]

Web Content Strategy: Sites vs Apps

July 21, 2011

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I’m currently in the “app zone”, with several streams of web app thoughts racing through my mind. I’m finishing up my web app book, we’ve just launched our iPhone/iPad app Mingle (above), and we’re at the planning stage of our next project, a content audit tool. Amy has written previously about micro-copy on this blog (1, […]

What do you want from a content inventory and audit tool?

July 13, 2011

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Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves […]

Web Content Strategy and UX: Weekly Digest, 3 Apr 2011

April 3, 2011

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Last week’s digest was written from Thailand, this week is from the UK and next week will be from Canada. All this traveling means that we’re a little short on time, but I’ll try to balance out the terse descriptions with some jolly good British expressions to give you a flavour (with a ‘u’) of […]

The Importance of Strategic Micro Copy: An iTunes Case Study

March 28, 2011

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I’ve written about the importance if micro copy before on Contentini and the other day I happened on an example that demonstrates exactly how disruptive poor micro content can be. The application in question is Apple’s iTunes. The problems I encountered resulted in part from a lack of consideration of the content in their pop […]

Web Content Strategy and UX: Weekly Digest, 27 Mar 2011

March 27, 2011

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Our digest this week will be a bit shorter than usual because we’re jet lagged after literally flying half way around the world a few days ago. There’s also been slightly slimmer pickings on the Content Strategy and UX fronts this week, which we are attributing to the post-SXSW hangover many of you are probably […]