Browsing All Posts filed under »Content Strategy«

How Big is a ‘Large’ Website? Planning the Content Audit App

August 8, 2011


We’re a couple of weeks into the development of our content audit tool, and are grappling with a number of challenges. These come in two forms: Technical challenges, such as how to crawl a website quickly without affecting the site performance, and how to reverse-engineer the structure of a website from on-page links. Interface challenges, […]

Web Content Strategy: Sites vs Apps

July 21, 2011


I’m currently in the “app zone”, with several streams of web app thoughts racing through my mind. I’m finishing up my web app book, we’ve just launched our iPhone/iPad app Mingle (above), and we’re at the planning stage of our next project, a content audit tool. Amy has written previously about micro-copy on this blog (1, […]

What do you want from a content inventory and audit tool?

July 13, 2011


Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves […]

Web Content Strategy and UX: Weekly Digest, 3 Apr 2011

April 3, 2011


Last week’s digest was written from Thailand, this week is from the UK and next week will be from Canada. All this traveling means that we’re a little short on time, but I’ll try to balance out the terse descriptions with some jolly good British expressions to give you a flavour (with a ‘u’) of […]

The Importance of Strategic Micro Copy: An iTunes Case Study

March 28, 2011


I’ve written about the importance if micro copy before on Contentini and the other day I happened on an example that demonstrates exactly how disruptive poor micro content can be. The application in question is Apple’s iTunes. The problems I encountered resulted in part from a lack of consideration of the content in their pop […]

Web Content Strategy and UX: Weekly Digest, 27 Mar 2011

March 27, 2011


Our digest this week will be a bit shorter than usual because we’re jet lagged after literally flying half way around the world a few days ago. There’s also been slightly slimmer pickings on the Content Strategy and UX fronts this week, which we are attributing to the post-SXSW hangover many of you are probably […]