Browsing All Posts filed under »Content Strategy«

Content Strategy and User Experience: Weekly Roundup, 20 Mar 2011

March 20, 2011


Welcome back to your favourite time of the week, the Contentini weekly roundup of content strategy and UX links. Content Strategy Content Talks is the new weekly content strategy podcast hosted by the omnipresent (and possibly omniscient) Kristina Halvorson. If we ever get invited on, we intend to perform Rebecca Black’s Friday a capella with Kristina. […]

Should Customer Conversations Influence Content Strategy?

March 18, 2011


Regular readers may have guessed from recent posts that I have a Twitter obsession. Let me tell you why: for the first time, Twitter has endowed us with the ability to query and analyze conversations, opinions and proclamations. In real-time. For free. I don’t feel like we’ve fully grasped this yet. People all over the world are talking […]

Content Strategy, Google Rankings and QDF

March 16, 2011


We’re slightly obsessed with SEO. It’s an intriguing battle of wordplay, statistics and strategy, with valuable prizes for the victors. One of the tools we rely on for a regular SEO fix is the SEOMoz Rank Tracker tool, which tells us how we’re ranking in Google for our key terms. A few days ago we noticed a […]

Content Strategy and UX: Weekly News Roundup, 13 Mar 2011

March 13, 2011


Welcome back to our possibly-regular weekly roundup of popular content strategy and user experience links. This week was again dominated by Erin Kissane‘s new book The Elements of Content Strategy, an excerpt from the book – A Checklist for Content Work – and numerous positive reactions to the book. This is the last time we’ll […]

Content Strategy: When Will it Break Out of Coastal US?

March 10, 2011


According to Google search figures, interest in Content Strategy has been growing steadily since early 2009. It’s a relatively new term in web strategy circles, but not that new: it has a year up on Social Media Strategy, for example. I’ve been watching the Content Strategy Twitter Trends tool over the last week and was […]

Content Strategy and UX: Weekly Roundup, 6 Mar 2011

March 6, 2011


We launched the Web Strategy Twitter Trends tool a week ago to help keep on top of what’s happening in our industry. These are some of the stories that grabbed our attention this week: The Elements of Content Strategy – a new book by the brilliant Erin Kissane, published by A List Apart. Jonathan Snook gives […]