Browsing All Posts filed under »Editorial Strategy«

Content Strategists: What Do They Do?

June 18, 2010


A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title. Ironically, the reason for this low number may not be the relative youth of the professional title, but the words it comprises. Like management consultant, both words represent ambiguous, […]

An Analysis of UK Parliamentary Language: 1935-2010

May 20, 2010


“The political dialects to be found in pamphlets, leading articles, manifestoes, White papers and the speeches of undersecretaries do, of course, vary from party to party, but they are all alike in that one almost never finds in them a fresh, vivid, homemade turn of speech. When one watches some tired hack on the platform […]

Digital Content Strategy Tip: Protect Large Data Sets with Fictitious Entries

May 15, 2010


Web content publishers spend sizeable amounts of time and money on content quality control: fact checking, spell checking, grammar checking, copy editing, proofreading and house style checks. Mistakes are to be eliminated at all costs. If you own a large data set, minor deliberate errors can help to protect your data from plagiarism: Fictitious entries, […]