Browsing All Posts filed under »Social Media«

Hospitality and the Web: Six Reminders from Attending a Bad Event

October 7, 2010


Last year I attended an event at an independent art gallery in London’s Hoxton area. In my previous life in Canada, I had been very involved in and committed to the arts community; it had been such a vital part of my identity and I was keen to rediscover and reconnect with that part of […]

Spam is not a Marketing Strategy: Fast Company and the Cost of Online Pollution

August 19, 2010


Anyone who spends any time on the Internet understands that spam is a nasty and unavoidable by-product of the experience. From endless emails telling us that we’ve won the lottery to those annoying automatic direct messages some people send to new followers on Twitter, being online increasingly means it’s necessary to have a powerful built-in […]

A Customer Service Manifesto: Consumer Satisfaction is the Future of Business

August 18, 2010


We recently completed some work for the consumer complaint start-up Groubal. When preparing a survey of customer satisfaction complaints on Twitter for their blog we were struck by how companies knowingly cause customer dissatisfaction through cost-savings in customer support, and how poor customer service has become almost expected. Many of us have come to accept […]

Wine: Social Media Analysis

July 21, 2010


I made this graphic about a month ago for another project, but it didn’t end up getting used. So rather than waste it, I thought I’d share it with you. Lucky you! Click the image for a slightly larger version. If you’d like a similar graphic about your industry, please get in touch.

Why You Need an Auxiliary Low PageRank Site – Content Strategy Tip

July 12, 2010


I regularly contribute to a lot of blogs; maybe a dozen or so. One of these is Lame But Cool, which is essentially used as a glorified Amazon wishlist. I post once a week, with whatever cool looking things I’ve found on Amazon. It is not a good website and not much more than a […]

Minimum Viable SEO – Content Strategy Tip

June 23, 2010


Google reportedly uses over 300 factors to decide the ranking of each result on a search results page. They keep most of these secret, of course, so it’s up to Search Engine Optimization (SEO) experts to work out what they are, and their relative importance to one another. Once we know what they are, we […]