Browsing All Posts filed under »Web Strategy«

What do you want from a content inventory and audit tool?

July 13, 2011


Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves […]

Content Strategy, Google Rankings and QDF

March 16, 2011


We’re slightly obsessed with SEO. It’s an intriguing battle of wordplay, statistics and strategy, with valuable prizes for the victors. One of the tools we rely on for a regular SEO fix is the SEOMoz Rank Tracker tool, which tells us how we’re ranking in Google for our key terms. A few days ago we noticed a […]

A Few Reasons You Shouldn’t Hire a ‘Yes’ Agency for Your Next Web Project

March 9, 2011


There’s a pretty epic rant by small business owner Bruce Buschel on the New York Times Start Up Chronicle blog about why he doesn’t like PR people. He details his personal experiences opening up the Southfork Kitchen in the Hamptons when he hired a PR firm for $4,500 a month (for the busy months – […]

What You Need to Know Before Writing Your RFP

February 14, 2011


A few weeks ago I was sent an RFP (Request for Proposal) for a potentially exciting project with a client I would love to work with again. As a smaller organization with no dedicated web team, they do what they can with very limited resources. I know what that’s like: hey, I used to work […]