Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves the quality and sophistication of content audits.
We’d like your help. If you’ve done a content audit or plan to in the future, please leave a comment below about what you’d like to see in such a tool. In particular:
- Disregarding all technology limitations, if there was a magic content audit tool, what would it do and how would it work?
- If you’re not convinced that an automated tool can add any value to the manual process, why not? What do you learn from a manual inventory and audit that can’t be replicated in an automated magical app?
- What types of website have you audited, and what were the problems that you faced?