- This week was again dominated by Erin Kissane‘s new book The Elements of Content Strategy, an excerpt from the book – A Checklist for Content Work – and numerous positive reactions to the book. This is the last time we’ll mention the book in our weekly roundup, as it seems to have gained so much attention that it is probably second only in sales to Dan Brown’s magna opera. In fact, don’t be surprised to see the film rights to it being bought up and made into a new Tom Hanks movie. In 3D.
- There’s lots of scary chatter about content strategists getting together IN REAL LIFE to talk about content strategy. There’s the sold out Confab conference in May, content strategy sessions at SXSW, a content strategy workshop at the IA Summit on March 30 and the Content Strategy Forum in London, September 2011.
- There were quite a few content strategy blog posts this week, possibly inspired by the Kissane/A List Apart wave of attention, though most were light on substance. Mashable published 5 Key Tips for a Successful Social Media Content Strategy, the title of which sounds like it was created by an overly-excited SEO-auto-title-generator, and the content of which is buried under adverts. The Death of Fluff Content: Content Strategy for Businesses was a better read, looking at the recent positive move by Google to de-prioritize content farms. 20 Content Strategy Rules to Live By was interesting, but more in an inspirational kind-of-way than for any practical, straightforward advice (e.g. “We deliver the wrong info to the wrong people in the wrong format“). Finally, Content Marketing Secrets, Part III: Easy as 1-7-30-4-2-1 contained some good tips and practical ideas for filling-out your content production schedule over different periods.
- Why Angry Birds is so successful and popular: a cognitive teardown of the user experience was the most tweeted user experience blog post this week, with a look at the psychology behind the game’s popularity.
- Smashing Magazine continue to deliver intelligent, considered UX posts with Lean UX: Getting Out Of The Deliverables Business.
- An interesting story of internal mis-management at the once world-dominating Nokia in Why Nokia failed: ‘Wasted 2,000 man years’ on UIs that didn’t work.
- Twitter made the bold move of announcing that they wouldn’t allow the development of any additional Twitter clients, citing user experience as the main reason; they want “a less fragmented world, where every user can experience Twitter in a consistent way“. Many user experience designers responded with sarcasm and wonder, based on their poor opinion of the Twitter UX.
- Our favourite UX read this week was UX is 90% Desirability, which touches on many of the points raised in the Angry Birds, Nokia and Twitter stories. UX is part science, part art.
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