It will come as no surprise to most of you when I say that social media has become an important – some might argue the most important – channel for doing business. All you need to do is look at Alexa to see that social media platforms like Twitter and Facebook represent the majority of […]
October 27, 2010
Link bait is an ugly term. Unless you’re a fisherman, ‘bait’ in particular, whether used as a noun or a verb, doesn’t paint a very nice picture. Personally I imagine impaled worms wiggling on hooks or the act of luring someone in with an empty promise or offering. Not nice. In the web world, the […]
October 7, 2010
Last year I attended an event at an independent art gallery in London’s Hoxton area. In my previous life in Canada, I had been very involved in and committed to the arts community; it had been such a vital part of my identity and I was keen to rediscover and reconnect with that part of […]
September 20, 2010
When I was in school the length of my content was often dictated by a minimum and sometimes maximum word count that was predetermined by the teacher. An essay assignment was handed out and every one of us was given the same rigid parameters no matter what our chosen topic or our personal style of […]
August 19, 2010
Anyone who spends any time on the Internet understands that spam is a nasty and unavoidable by-product of the experience. From endless emails telling us that we’ve won the lottery to those annoying automatic direct messages some people send to new followers on Twitter, being online increasingly means it’s necessary to have a powerful built-in […]
August 18, 2010
We recently completed some work for the consumer complaint start-up Groubal. When preparing a survey of customer satisfaction complaints on Twitter for their blog we were struck by how companies knowingly cause customer dissatisfaction through cost-savings in customer support, and how poor customer service has become almost expected. Many of us have come to accept […]
By Dan from Contentini.
November 15, 2010
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