The Web Content Strategy Blog

The Gold Rush: What You Need to Know Before Hiring a Social Media Consultant

November 15, 2010


It will come as no surprise to most of you when I say that social media has become an important – some might argue the most important – channel for doing business. All you need to do is look at Alexa to see that social media platforms like Twitter and Facebook represent the majority of […]

Why Link Bait Should be Part of Your Editorial Strategy

October 27, 2010


Link bait is an ugly term. Unless you’re a fisherman, ‘bait’ in particular, whether used as a noun or a verb, doesn’t paint a very nice picture. Personally I imagine impaled worms wiggling on hooks or the act of luring someone in with an empty promise or offering. Not nice. In the web world, the […]

Hospitality and the Web: Six Reminders from Attending a Bad Event

October 7, 2010


Last year I attended an event at an independent art gallery in London’s Hoxton area. In my previous life in Canada, I had been very involved in and committed to the arts community; it had been such a vital part of my identity and I was keen to rediscover and reconnect with that part of […]

Writing Better: Tips for Avoiding Cliches, Jargon and Other Filler

September 20, 2010


When I was in school the length of my content was often dictated by a minimum and sometimes maximum word count that was predetermined by the teacher. An essay assignment was handed out and every one of us was given the same rigid parameters no matter what our chosen topic or our personal style of […]

Spam is not a Marketing Strategy: Fast Company and the Cost of Online Pollution

August 19, 2010


Anyone who spends any time on the Internet understands that spam is a nasty and unavoidable by-product of the experience. From endless emails telling us that we’ve won the lottery to those annoying automatic direct messages some people send to new followers on Twitter, being online increasingly means it’s necessary to have a powerful built-in […]

A Customer Service Manifesto: Consumer Satisfaction is the Future of Business

August 18, 2010


We recently completed some work for the consumer complaint start-up Groubal. When preparing a survey of customer satisfaction complaints on Twitter for their blog we were struck by how companies knowingly cause customer dissatisfaction through cost-savings in customer support, and how poor customer service has become almost expected. Many of us have come to accept […]