The Web Content Strategy Blog

Content Strategists: What Do They Do?

June 18, 2010


A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title. Ironically, the reason for this low number may not be the relative youth of the professional title, but the words it comprises. Like management consultant, both words represent ambiguous, […]

Content Strategy – The New Gold Rush

June 11, 2010


Let’s not beat around the bush: everyone hates SEO consultants, and I don’t just mean a metaphorical hate; I mean a literal, nauseating, punch-in-the-face-fantasy kind of hate. A long time ago, in an Internet far, far away, search engine optimization was a niche subject. A few curious people started to research ranking algorithms and calculate […]

Content Strategy Lessons from 24 Hours in Las Vegas

June 9, 2010


Recently, I spent 24 hours in Las Vegas. I had only been once before, when I was about 17; I remember loving it – the lights, what I perceived as glamour and the excitement. Over a decade later, I was excited to revisit it. When I checked into my well-located hotel on the strip, I […]

What Can Web Content Writers Learn From Great Songwriting?

June 7, 2010


“Jeremiah was a bullfrog, was good friend of mine” Joy to the World opening lyric, by Hoyt Axton A powerful or unusual opening song lyric immediately grabs attention and demands further listening. Capturing attention is more critical than ever for popular music, as the audience has increasingly easy access to free music. The same is […]

Web App Strategy: Why Market Research is Important and Doing It For Free

June 1, 2010


Strategic thinking is experiencing a renaissance on the web through content strategy, which is giving web authors and managers the tools they need to consistently create successful digital content. In more technical circles, however, strategy is often still overlooked in favour of just doing it. Although this eager tactic has some merit, this article demonstrates […]

Wikipedia and Inherent Open Source Bias

May 26, 2010


“the free encyclopedia that anyone can edit” Wikipedia tag line Should you ever highlight poor writing or errors on Wikipedia, you’ll likely hear the retort, “change it then!”, in reference to the open-to-all technology. Layered on top of this technology – which, it should be said, is not particularly friendly to the average user – […]