Welcome back to our possibly-regular weekly roundup of popular content strategy and user experience links. This week was again dominated by Erin Kissane‘s new book The Elements of Content Strategy, an excerpt from the book – A Checklist for Content Work – and numerous positive reactions to the book. This is the last time we’ll […]
We launched the Web Strategy Twitter Trends tool a week ago to help keep on top of what’s happening in our industry. These are some of the stories that grabbed our attention this week: The Elements of Content Strategy – a new book by the brilliant Erin Kissane, published by A List Apart. Jonathan Snook gives […]
With a growing number of ambiguous ‘solutions’ made available by web consultants, it can be difficult for a website owner – who can see that her website isn’t achieving it’s potential, but doesn’t know why – to identify the core issues and find relevant help. At Contentini we’re fans of data, evidence and an analytical […]
I regularly contribute to a lot of blogs; maybe a dozen or so. One of these is Lame But Cool, which is essentially used as a glorified Amazon wishlist. I post once a week, with whatever cool looking things I’ve found on Amazon. It is not a good website and not much more than a […]
Google reportedly uses over 300 factors to decide the ranking of each result on a search results page. They keep most of these secret, of course, so it’s up to Search Engine Optimization (SEO) experts to work out what they are, and their relative importance to one another. Once we know what they are, we […]
A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title. Ironically, the reason for this low number may not be the relative youth of the professional title, but the words it comprises. Like management consultant, both words represent ambiguous, […]
March 13, 2011
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