Blog posts tagged with »jargon«

What Can Web Content Writers Learn From Great Songwriting?

June 7, 2010


“Jeremiah was a bullfrog, was good friend of mine” Joy to the World opening lyric, by Hoyt Axton A powerful or unusual opening song lyric immediately grabs attention and demands further listening. Capturing attention is more critical than ever for popular music, as the audience has increasingly easy access to free music. The same is […]

An Analysis of UK Parliamentary Language: 1935-2010

May 20, 2010


“The political dialects to be found in pamphlets, leading articles, manifestoes, White papers and the speeches of undersecretaries do, of course, vary from party to party, but they are all alike in that one almost never finds in them a fresh, vivid, homemade turn of speech. When one watches some tired hack on the platform […]