Blog posts tagged with »needs«

The Hierarchy of Business Needs as Content Strategy

July 7, 2010

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Content without purpose is not content – it’s noise. More often than not, the purpose of content is to fullfil a need. This could be the need of the author (to make money, to gain reputation), the need of the reader (to be more productive, to be entertained), or preferably both. I’ve written elsewhere about personal/consumer […]