Blog posts tagged with »seo«

8 Content Strategy Plugins for WordPress

February 21, 2011


WordPress is now a viable content management platform for organizations of any size, with an intuitive interface, decent metadata and taxonomy support, and a seemingly endless supply of plugins. If it’s good enough for Best Buy, Intel and GE it’s good enough for me (obviously it is because this site uses it). As larger organizations […]

Content Strategy, IA, UX or SEO: What’s My Problem?

November 29, 2010


With a growing number of ambiguous ‘solutions’ made available by web consultants, it can be difficult for a website owner – who can see that her website isn’t achieving it’s potential, but doesn’t know why – to identify the core issues and find relevant help. At Contentini we’re fans of data, evidence and an analytical […]

Why You Need an Auxiliary Low PageRank Site – Content Strategy Tip

July 12, 2010


I regularly contribute to a lot of blogs; maybe a dozen or so. One of these is Lame But Cool, which is essentially used as a glorified Amazon wishlist. I post once a week, with whatever cool looking things I’ve found on Amazon. It is not a good website and not much more than a […]

Minimum Viable SEO – Content Strategy Tip

June 23, 2010


Google reportedly uses over 300 factors to decide the ranking of each result on a search results page. They keep most of these secret, of course, so it’s up to Search Engine Optimization (SEO) experts to work out what they are, and their relative importance to one another. Once we know what they are, we […]

Content Strategy – The New Gold Rush

June 11, 2010


Let’s not beat around the bush: everyone hates SEO consultants, and I don’t just mean a metaphorical hate; I mean a literal, nauseating, punch-in-the-face-fantasy kind of hate. A long time ago, in an Internet far, far away, search engine optimization was a niche subject. A few curious people started to research ranking algorithms and calculate […]

Blog Title Optimization: 6 Simple Steps for SEO Copywriters

May 15, 2010


As most SEO copywriters know, to maximize the impact of web content it’s important to expertly craft a title, perhaps as carefully as the content itself. The content title is typically used as both the page <title> and the main page heading (<h1> or <h2>), both of which heavily influence search engines rankings (EDIT, 21 […]