Blog posts tagged with »taxonomy«

The Hierarchy of Business Needs as Content Strategy

July 7, 2010


Content without purpose is not content – it’s noise. More often than not, the purpose of content is to fullfil a need. This could be the need of the author (to make money, to gain reputation), the need of the reader (to be more productive, to be entertained), or preferably both. I’ve¬†written elsewhere about personal/consumer […]