Browsing All Posts filed under »Social Media«

Content Strategists: What Do They Do?

June 18, 2010


A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title. Ironically, the reason for this low number may not be the relative youth of the professional title, but the words it comprises. Like management consultant, both words represent ambiguous, […]

Content Strategy – The New Gold Rush

June 11, 2010


Let’s not beat around the bush: everyone hates SEO consultants, and I don’t just mean a metaphorical hate; I mean a literal, nauseating, punch-in-the-face-fantasy kind of hate. A long time ago, in an Internet far, far away, search engine optimization was a niche subject. A few curious people started to research ranking algorithms and calculate […]

Web App Strategy: Why Market Research is Important and Doing It For Free

June 1, 2010


Strategic thinking is experiencing a renaissance on the web through content strategy, which is giving web authors and managers the tools they need to consistently create successful digital content. In more technical circles, however, strategy is often still overlooked in favour of just doing it. Although this eager tactic has some merit, this article demonstrates […]

Wikipedia and Inherent Open Source Bias

May 26, 2010


“the free encyclopedia that anyone can edit” Wikipedia tag line Should you ever highlight poor writing or errors on Wikipedia, you’ll likely hear the retort, “change it then!”, in reference to the open-to-all technology. Layered on top of this technology – which, it should be said, is not particularly friendly to the average user – […]

Blog Content Strategy Tip: Use a Proxy RSS URL

May 14, 2010


Migrating your blog from one platform to another is sometimes a necessary evil, if the change will bring better SEO opportunities or improve flexibility in the long term. Mapping URLs from your old blog posts to your new blog posts is fairly straightforward, and can be easily achieved with Apache or other server-level redirects. This […]