The Web Content Strategy Blog

Should I create one page per service/product/feature or a single page that lists them all?

November 29, 2011

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I was recently asked this question by email, and thought it would be useful to share my reply in a blog post. I can’t really answer the question from the more interesting angle – the psychology and expectations of your potential customers – but I can tell you what the data says; the evidence-based approach. […]

How Big is a ‘Large’ Website? Planning the Content Audit App

August 8, 2011

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We’re a couple of weeks into the development of our content audit tool, and are grappling with a number of challenges. These come in two forms: Technical challenges, such as how to crawl a website quickly without affecting the site performance, and how to reverse-engineer the structure of a website from on-page links. Interface challenges, […]

Web Content Strategy: Sites vs Apps

July 21, 2011

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I’m currently in the “app zone”, with several streams of web app thoughts racing through my mind. I’m finishing up my web app book, we’ve just launched our iPhone/iPad app Mingle (above), and we’re at the planning stage of our next project, a content audit tool. Amy has written previously about micro-copy on this blog (1, […]

What do you want from a content inventory and audit tool?

July 13, 2011

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Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves […]

Changes at Contentini

April 18, 2011

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On May 1st 2010, Dan and I took the life changing step of leaving our full time jobs in London to set out on a trip around the world. We founded Contentini as a way to formalize the content and user experience focused freelance work we had been doing breathlessly and passionately in our (limited) […]

Web Content Strategy and UX: Weekly Digest, 3 Apr 2011

April 3, 2011

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Last week’s digest was written from Thailand, this week is from the UK and next week will be from Canada. All this traveling means that we’re a little short on time, but I’ll try to balance out the terse descriptions with some jolly good British expressions to give you a flavour (with a ‘u’) of […]