The Web Content Strategy Blog

Should I create one page per service/product/feature or a single page that lists them all?

November 29, 2011


I was recently asked this question by email, and thought it would be useful to share my reply in a blog post. I can’t really answer the question from the more interesting angle – the psychology and expectations of your potential customers – but I can tell you what the data says; the evidence-based approach. […]

How Big is a ‘Large’ Website? Planning the Content Audit App

August 8, 2011


We’re a couple of weeks into the development of our content audit tool, and are grappling with a number of challenges. These come in two forms: Technical challenges, such as how to crawl a website quickly without affecting the site performance, and how to reverse-engineer the structure of a website from on-page links. Interface challenges, […]

Web Content Strategy: Sites vs Apps

July 21, 2011


I’m currently in the “app zone”, with several streams of web app thoughts racing through my mind. I’m finishing up my web app book, we’ve just launched our iPhone/iPad app Mingle (above), and we’re at the planning stage of our next project, a content audit tool. Amy has written previously about micro-copy on this blog (1, […]

What do you want from a content inventory and audit tool?

July 13, 2011


Content inventories and audits are essential weapons in the content strategist’s eternal fight against purposeless and neglected content. While the process of conducting a manual inventory has value in itself, it is also prone to errors and inconsistencies. We think there must be a better way. We plan to build a tool that significantly expedites and improves […]

Changes at Contentini

April 18, 2011


On May 1st 2010, Dan and I took the life changing step of leaving our full time jobs in London to set out on a trip around the world. We founded Contentini as a way to formalize the content and user experience focused freelance work we had been doing breathlessly and passionately in our (limited) […]

Web Content Strategy and UX: Weekly Digest, 3 Apr 2011

April 3, 2011


Last week’s digest was written from Thailand, this week is from the UK and next week will be from Canada. All this traveling means that we’re a little short on time, but I’ll try to balance out the terse descriptions with some jolly good British expressions to give you a flavour (with a ‘u’) of […]