Anyone who spends any time on the Internet understands that spam is a nasty and unavoidable by-product of the experience. From endless emails telling us that we’ve won the lottery to those annoying automatic direct messages some people send to new followers on Twitter, being online increasingly means it’s necessary to have a powerful built-in [...]
August 18, 2010
We recently completed some work for the consumer complaint start-up Groubal. When preparing a survey of customer satisfaction complaints on Twitter for their blog we were struck by how companies knowingly cause customer dissatisfaction through cost-savings in customer support, and how poor customer service has become almost expected. Many of us have come to accept [...]
August 4, 2010
Towards the end of July 2010, we asked content strategists to complete an anonymous survey about their day rates. We’d like to thank all 42 people who replied and made the results in this post possible. Most of the survey respondents (32 people) charge $USD, which makes this currency the most interesting to analyze. We’ll also take [...]
July 21, 2010
I made this graphic about a month ago for another project, but it didn’t end up getting used. So rather than waste it, I thought I’d share it with you. Lucky you! Click the image for a slightly larger version. If you’d like a similar graphic about your industry, please get in touch.
July 12, 2010
I regularly contribute to a lot of blogs; maybe a dozen or so. One of these is Lame But Cool, which is essentially used as a glorified Amazon wishlist. I post once a week, with whatever cool looking things I’ve found on Amazon. It is not a good website and not much more than a [...]
July 7, 2010
Content without purpose is not content – it’s noise. More often than not, the purpose of content is to fullfil a need. This could be the need of the author (to make money, to gain reputation), the need of the reader (to be more productive, to be entertained), or preferably both. I’ve written elsewhere about personal/consumer [...]
August 19, 2010
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