Browsing All Posts filed under »Content Strategy«

Content Strategists: What Do They Do?

June 18, 2010


A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title. Ironically, the reason for this low number may not be the relative youth of the professional title, but the words it comprises. Like management consultant, both words represent ambiguous, […]

Content Strategy – The New Gold Rush

June 11, 2010


Let’s not beat around the bush: everyone hates SEO consultants, and I don’t just mean a metaphorical hate; I mean a literal, nauseating, punch-in-the-face-fantasy kind of hate. A long time ago, in an Internet far, far away, search engine optimization was a niche subject. A few curious people started to research ranking algorithms and calculate […]

Content Strategy Lessons from 24 Hours in Las Vegas

June 9, 2010


Recently, I spent 24 hours in Las Vegas. I had only been once before, when I was about 17; I remember loving it – the lights, what I perceived as glamour and the excitement. Over a decade later, I was excited to revisit it. When I checked into my well-located hotel on the strip, I […]

Web App Strategy: Why Market Research is Important and Doing It For Free

June 1, 2010


Strategic thinking is experiencing a renaissance on the web through content strategy, which is giving web authors and managers the tools they need to consistently create successful digital content. In more technical circles, however, strategy is often still overlooked in favour of just doing it. Although this eager tactic has some merit, this article demonstrates […]

An Analysis of UK Parliamentary Language: 1935-2010

May 20, 2010


“The political dialects to be found in pamphlets, leading articles, manifestoes, White papers and the speeches of undersecretaries do, of course, vary from party to party, but they are all alike in that one almost never finds in them a fresh, vivid, homemade turn of speech. When one watches some tired hack on the platform […]

Blog Title Optimization: 6 Simple Steps for SEO Copywriters

May 15, 2010


As most SEO copywriters know, to maximize the impact of web content it’s important to expertly craft a title, perhaps as carefully as the content itself. The content title is typically used as both the page <title> and the main page heading (<h1> or <h2>), both of which heavily influence search engines rankings (EDIT, 21 […]