The Web Content Strategy Blog

An Analysis of UK Parliamentary Language: 1935-2010

May 20, 2010


“The political dialects to be found in pamphlets, leading articles, manifestoes, White papers and the speeches of undersecretaries do, of course, vary from party to party, but they are all alike in that one almost never finds in them a fresh, vivid, homemade turn of speech. When one watches some tired hack on the platform […]

Blog Title Optimization: 6 Simple Steps for SEO Copywriters

May 15, 2010


As most SEO copywriters know, to maximize the impact of web content it’s important to expertly craft a title, perhaps as carefully as the content itself. The content title is typically used as both the page <title> and the main page heading (<h1> or <h2>), both of which heavily influence search engines rankings (EDIT, 21 […]

Digital Content Strategy Tip: Protect Large Data Sets with Fictitious Entries

May 15, 2010


Web content publishers spend sizeable amounts of time and money on content quality control: fact checking, spell checking, grammar checking, copy editing, proofreading and house style checks. Mistakes are to be eliminated at all costs. If you own a large data set, minor deliberate errors can help to protect your data from plagiarism: Fictitious entries, […]

Tumblr to WordPress: Easy Web Content Migration Tip

May 15, 2010


A number of people, myself included, are migrating blog content from Tumblr to WordPress, mostly because of the limited extensibility and SEO capabilities of Tumblr templates, including a lack of headings for images and limited ability to build-up SEO-friendly on-page comments and other user generated content. Tumblr is an excellent platform for simplicity, but sometimes you […]

Blog Content Strategy Tip: Use a Proxy RSS URL

May 14, 2010


Migrating your blog from one platform to another is sometimes a necessary evil, if the change will bring better SEO opportunities or improve flexibility in the long term. Mapping URLs from your old blog posts to your new blog posts is fairly straightforward, and can be easily achieved with Apache or other server-level redirects. This […]