The Web Content Strategy Blog

How Much Does a Content Strategist Cost?

August 4, 2010


Towards the end of July 2010, we asked content strategists to complete an anonymous survey about their day rates. We’d like to thank all 42 people who replied and made the results in this post possible. Most of the survey respondents (32 people) charge $USD, which makes this currency the most interesting to analyze. We’ll also take […]

Wine: Social Media Analysis

July 21, 2010


I made this graphic about a month ago for another project, but it didn’t end up getting used. So rather than waste it, I thought I’d share it with you. Lucky you! Click the image for a slightly larger version. If you’d like a similar graphic about your industry, please get in touch.

Why You Need an Auxiliary Low PageRank Site – Content Strategy Tip

July 12, 2010


I regularly contribute to a lot of blogs; maybe a dozen or so. One of these is Lame But Cool, which is essentially used as a glorified Amazon wishlist. I post once a week, with whatever cool looking things I’ve found on Amazon. It is not a good website and not much more than a […]

The Hierarchy of Business Needs as Content Strategy

July 7, 2010


Content without purpose is not content – it’s noise. More often than not, the purpose of content is to fullfil a need. This could be the need of the author (to make money, to gain reputation), the need of the reader (to be more productive, to be entertained), or preferably both. I’ve written elsewhere about personal/consumer […]

When Bad Comments Happen to Good Websites: Strategies for Managing Comments Online

July 1, 2010


The politics of online commenting can be a big concern for web managers. If you don’t have any or many comments on your website, chances are you want more and are looking for new ways to encourage your visitors to weigh in. If you have them, you may be in the enviable position of trying […]

Minimum Viable SEO – Content Strategy Tip

June 23, 2010


Google reportedly uses over 300 factors to decide the ranking of each result on a search results page. They keep most of these secret, of course, so it’s up to Search Engine Optimization (SEO) experts to work out what they are, and their relative importance to one another. Once we know what they are, we […]