The Web Content Strategy Blog

Content Strategy and UX: Weekly News Roundup, 13 Mar 2011

March 13, 2011


Welcome back to our possibly-regular weekly roundup of popular content strategy and user experience links. This week was again dominated by Erin Kissane‘s new book The Elements of Content Strategy, an excerpt from the book – A Checklist for Content Work – and numerous positive reactions to the book. This is the last time we’ll […]

Content Strategy: When Will it Break Out of Coastal US?

March 10, 2011


According to Google search figures, interest in Content Strategy has been growing steadily since early 2009. It’s a relatively new term in web strategy circles, but not that new: it has a year up on Social Media Strategy, for example. I’ve been watching the Content Strategy Twitter Trends tool over the last week and was […]

A Few Reasons You Shouldn’t Hire a ‘Yes’ Agency for Your Next Web Project

March 9, 2011


There’s a pretty epic rant by small business owner Bruce Buschel on the New York Times Start Up Chronicle blog about why he doesn’t like PR people. He details his personal experiences opening up the Southfork Kitchen in the Hamptons when he hired a PR firm for $4,500 a month (for the busy months – […]

Content Strategy and UX: Weekly Roundup, 6 Mar 2011

March 6, 2011


We launched the Web Strategy Twitter Trends tool a week ago to help keep on top of what’s happening in our industry. These are some of the stories that grabbed our attention this week: The Elements of Content Strategy – a new book by the brilliant Erin Kissane, published by A List Apart. Jonathan Snook gives […]

Web Strategy Twitter Trends: How it Works

February 28, 2011


Over the weekend we decided to build a tool to help us keep track of what’s happening in content strategy, UX and other web strategy topics. And lo Web Strategy Twitter Trends was Frankensteined together, kind of like a TweetMeme designed specifically for our industry. This is how it works. It starts off with a […]

8 Content Strategy Plugins for WordPress

February 21, 2011


WordPress is now a viable content management platform for organizations of any size, with an intuitive interface, decent metadata and taxonomy support, and a seemingly endless supply of plugins. If it’s good enough for Best Buy, Intel and GE it’s good enough for me (obviously it is because this site uses it). As larger organizations […]